> Many technical publishers
> have already made the transition. See, for example, the following link
> from Cambridge University Press
>
>
https://authornet.cambridge.org/information/productionguide/stm/XML_workflow.asp#xml_i...
>
> An interesting alternative project would be to create an HTML and MathML
> GUI, with the intent of luring mathematicians and physicists away from
> TeX. And then create an HTML/MathML to TeX converter, so that they can
> share their work with colleagues and journals that still insist on TeX.