good corporate identity != run like a corporation
The "corporate" in "corporate identity" should be taken literally. Or
rather, the metaphor should be divested of any associations with
private, profit-seeking organizations. A good corporate identity is
about clarity of message; there's no reason that message can't be what
OpenBSD is really about.
In my view OpenBSD has an excellent identity and message - clear,
narrow focus on a small and easily understandable set of concepts
(security by default, unencumbered, quality, etc.) and a variety of
well-designed and executed graphic images unified by a well-chosen
icon. In fact the great virtue of that is that it obviates the need
for top-down discipline in getting the message out. Anybody who wants
to evangelize the unwashed will have no problem figuring out what
message to convey. No reason to fear that.
-g
